IFA Global Press Conference 2015 in Malta


Malta was the host to the IFA Global Press Conference from 23 – 26 April 2015, at which the latest products and innovations from the field of consumer electronics and electrical household appliances were presented in advance to 340 journalists from 50 countries. Sollik GmbH organised this year’s Global Press Conference together with DMC 20twenty from Malta and the initiators gfu and Messe Berlin. On the arrival evening, Dr Christian Göke, CEO of Messe Berlin, welcomed the guests during a casual get-together on the hotel rooftop, and officially opened the press conference and in-house exhibition. One of the highlights was the free-flow evening on Friday in the streets of Valetta with information hotspots and speciality market stands. The press conference on Saturday was given a special backdrop: all IFA product highlights were presented through special enactment, among other things with an active, playful screen design. This was so well received that it was also used at the press conference for the IFA in Berlin. Nena provided the musical entertainment at the ensuing gala evening in Montecristo, presented by Ira Losco.