Renault National Convention Strategy Frankfurt 2011


Around 900 business partners and contractual dealers for the Renault car brand took part in the National Convention Strategy 2011 event on 23rd Match 2011. The kick-off meeting in the Forum of Messe Frankfurt made a convincing impression with its hierarchically structured interplay of information, emotion and motivation.

The structuring of the content of the event was made possible by four projection cubes with a focus on “Trend/Looking back at 2010/Planning for 2011,“ “Sales,“ “Brand Identity” and “Electro-strategy” – integrated into a three-dimensional, virtual screen image. A screen in 4:3 format that was placed centrally served as the central projection area. Sollik assumed the responsibility for the media and the stage design, while support was provided by media artist Andree Verleger.