“Mission Possible” was the slogan for this year’s commercial meeting of a company from the pharmaceuticals industry, held at the Mariott Auditorium Hotel in Madrid from 22 to 24 May 2017. A total of 350 European representatives of the Japan-based pharmaceuticals group witnessed innovative presentations on the highest technical level. In addition to event parts in the plenary session, there was a design thinking workshop planned by onliveline GmbH – Büro für Konzeption und Inszenierung, at which the European teams were able to exchange information in a completeny new manner.

Latest stage, lighting and sound design bring brand message to life

The dramaturgy and the form of presentation are particularly important with products requiring explanation, in order to communicate the desired content in a sustainable and eventful manner. The precise implementation of the event concept requires not only perfect timing and high-performance high-tech equipment, but also a well-practised team of experts. All worked successfully hand in hand to realise the stage designs: the crew of trendhouse event marketing GmbH , the lighting, video and sound technicians of the Production Resource Group (PRG AG), and the lighting designer. Andreas Sollik not only prepared the complex 3D visualisations, but was also present live on site as technical consultant.



“We are pleased by the close cooperation with our strategic partner trendhouse.The Munich event-marketing agency is quite simply a guarantor of perfect presentation and emotional brand moments.The Madrid project stood out through sophisticated dramaturgy that successfully presented people, brand, message and product.Thanks for the superb cooperation are due to all trendhouse professionals, to the light designer Michael Kantrowitsch and to the PRG Team” Andreas Sollik – Director of Sollik GmbH


Tasks Sollik

- Technical advising
- Preparation of various stage drafts and 3D visualisations, including implementation on site
- Lighting design in collaboration with lighting designer Michael Kantrowitsch
- Provision of furnishings and equipment for workshop rooms and evening event


Partners involved

- Client: Production Resource Group / PRG AG / Munich
- Lead agency: trendhouse event marketing GmbH / Munich