The international events of the Californian video and mobile games manufacturer Electronic Arts provide goose bumps every time. In September 2019, 850 guests, including international game changers, soccer players, and artists, celebrated the world premiere of EA SPORTS FIFA 20 at the brand new London in-location "Magazine". Star guests included former world footballer Kaká, futsal legend Falcao and cover player Jadon Sancho. The musical top act was Major Lazer (DJ Trio). 

Event staging with great attention to detail

The guests from all over the world enjoyed the exclusive ambience of the completely black rooms with three huge window fronts and a direct view of the Thames. The event highlight was a faithfully reproduced football pitch in the Volta look. Here, the virtuality of the video game has become reality. 16 teams with 5 players each competed against each other at the indoor street football tournament. Watching Falcao and some other top-class footballers play live was a unique experience for many. The winners of the 80 tournament participants, a mixture of professional and amateur players as well as video gamers, were honoured in a stage show.

Images that go around the world

In addition to 28 first leg stations and a Panna Cage, there were eight live stream stations. Here, every gamer had the chance to collect material about the game content, shoot his own videos and even stream live online. Various photo spots such as the Trophy Area with the 8 most important club cups (Champions League, Europa League, Premiere League, Bundesliga etc.) were also very well received. For example, guests could also convert their football tricks into GIFs and flipbooks and create their own FUT icon.

The concept of this extraordinary event by EA SPORTS is an excellent example for a successfully chosen location; the event concept and the interior design are among the success factors for the effective communication and distribution of digital content.

Tasks Sollik

- Location Scouting
- Lead Agency
- Continuous and strategic consulting for EA
- Concept and realisation
- Technical planning and feasibility studies in all areas 
- Logistics, handling and coordination of all trades
- Stage show & supporting programme (award ceremony)
- Planning, development and installation of photo opportunities
- Trade fair construction including branding
- Media planning
- Furniture, catering, security
- VIP hospitality