GAMESCOM 2018 - EXHIBITION HALL 1 COMPLETELY OCCUPIED BY ELECTRONIC ARTS


At the end of August, gamescom celebrated its 10th anniversary in Cologne. It was a fair of superlatives: More than 370,000 international visitors romped around for five days on Europe's leading business platform for the games industry. The Californian video and mobile games manufacturer Electronic Arts has turned Hall 1 into a gamer's paradise: At numerous game stations around the Influencer Hub the community talked shop about the highlights of the new games. The invitingly furnished chill areas of the EA hall quickly became a popular meeting place for game enthusiasts and game changers from all over the world.

Enough space for business, communication and gaming

Exhibition and event specialist Andreas Sollik and his proven partners have developed and professionally implemented Electronic Arts' dialogue-enhancing brand presence for gamescom. The special feature was to design the huge exhibition hall in such a way that all target groups felt comfortable in it. The solution was an impressive room concept with well thought-out interior design that invited partners, dealers, journalists and influencers to linger.
In addition to the Business Area in Hall 1, Sollik has set up an Entertainment Area for EA in Hall 6. After the trade visitors' and media day, match enthusiasts could immerse themselves in the world of FIFA 19 and Battlefield V.

Tasks Sollik

_Lead agency

_Continuous and strategic consulting for EA

_Concept Business Area and Entertainment Area

_Technical planning and feasibility studies in all areas

_Realisation of exhibition stand construction, media planning

_Steering function of all trades