With around 373,000 visitors, the world's largest event for computer and video games and Europe's largest business platform for the games industry set a new visitor record in August this year. A real crowd puller was the Entertainment Area of the video and mobile games manufacturer Electronic Arts. Here, gamers from all over the world met to test the EA highlight FIFA 20™ including VOLTA football. Also the new features of EA Apex Legends and the new racing title Need for Speed™ Heat inspired the game fans.

It`s the Who is who of gamers and e-athletes at EA 

VIPs, talents, and influencers met in the EA Business Lounge. Among the prominent guests were Jens Lehmann, Mitchell Weiser, Frank Buschmann, Christoph Kramer, Jadon Sancho, Brun Larsen, Louis Schaub, Rafael Czichos and Ostboys` Slavik. In addition to numerous specialist journalists, well-known e-athletes from the virtual football league were also guests at Electronic Arts, such as the reigning EA SPORTS FIFA 19 World Champion Mohammed Harkous, aka "MoAuba", who won the FIFA eWorldCup.

Responsibilities Sollik

- Lead agency
- Continuous and strategic consulting of EA
- Conception and realisation of Business Area and Entertainment Area 
- Technical planning and feasibility studies in all areas 
- Trade show construction, media planning
- Control of all trades 

Key figures 

- 250 crew members in total (set construction, technology, IT, catering, organisation, helping hands) 
- spread over 11 days of construction and 3 days of dismantling (halls 1 and 6)
- 7 trailers with technical equipment with 84 tons of material
- more than  20 kilometers of cable 
- over 1.5 kilometers of traverse beams
- Hall 6: 12.6 tons of technical equipment in the roof
- Hall 1: 3.4 tons of technical equipment in the roof
- Hall 6: 1.06 megawatts of electricity
- Hall 1: 1.2 megawatts of electricity
- 1997.99 square meters of prints for the show floor 
- 2062.90 square meters of prints for the business lounge 
- 150 Open man stations
- 398 chairs 

Event highlights and video impressions