KAO Salon International London 2012

During the biggest hairdressing trade fair in the world in London Sollik ran four events for KAO Germany: the Color Zoom Competition, the Award Show for the winners of the competition with 1,650 guests, the Color Zoom Fashion Show as a party with 2,100 guests, and the Color Zoom Look and Learn event, at which the new styles were presented. Apart from the Award Show in the Old Billingsgate Market, all the events were held in the ExCel event centre.

Working together with KAO Germany, Sollik developed the concept for the event and handled all the actual organising including a feasibility study and location scouting. In addition, Sollik provided support for the trade fair stand of KAO Germany at the Salon International, which was constructed by NA+1.