LIVESTREAM OF THE FIFA 19 LAUNCH EVENT OF ELECTRONIC ARTS IN LONDON


When the virtual and real football worlds merge, the American game manufacturer Electronic Arts has its fingers in the pie. At this year's product launch of FIFA 19, the "Who is Who" of the English Premier League met with media representatives from all over the world in London. In cooperation with local agencies, the Sollik team has set up an exclusive Red Carpet event for 130 VIP guests at London's Tobacco Dock. Together with the international EA team, the show team of the Cologne event specialists developed a high-quality show that was even broadcast live.

EA Sports Games and Rating Awards live at SPORTbible

At the 60-minute award ceremony of the FIFA 19 Launch Event, one highlight chased the next. The best of the best have been honored, including and live Kevin de Bruyne - Best Premier League Player & World's Best Vision, Adebayo Akinfenwa - World's Strongest Player, Hafþór Júlíus Björnsson - "Thor" or "The Mountain" by Game of Thrones & Presenter of the award "World's Strongest Player", F2 Freestylers - Youtube Football Influencer & Presenter of the category "5 Star Skills" and Stormzy - Rapper & Presenter also "5 Star Skills" as well as many other professional footballers like Erik Lamela, Toby Alderweireld...
The numerous videos and photos of the winners went around the world - recorded directly on stage and in front of the EA press wall with the sponsor logos. There is hardly a better media presence for a launch event.

Special challenge
In addition to the short preparation time and the required safety concept, the overall coordination of the event proved to be a challenge. Thanks to many years of experience in handling international teams, Sollik has ensured smooth interface management and the integration of local partner agencies. The event professionals from Cologne have once again demonstrated their flexibility and their organisational and communication skills in this interdisciplinary cooperation. Andreas Sollik is proud of his core team and the incredible commitment of his (freelance) employees.

Tasks Sollik

_Location research + space planning

_Set-up

_Conception and realization show

_Livestream

_Interface management

_Support of local partners

_Implementation of the security concept (special measures for VIP guests)